By now we all have our preferred phones and phone makers, but what happens when a new device comes along that captures your attention? The Pixel 6 and Pixel 6 Pro are arguably the most talked about phones this year, but how many people do you know who’ve actually bought one? It’s easy to imagine switching to a new device, another thing entirely to actually make that leap. The numbers imply that very few people ever switch these days. What effect might that have on the industry, and is there any hope for a change in the future?