As anticipated, Apple’s Beats brand is branching out into a new product range: USB-C cables. The company has revealed its “first-ever series of reinforced charging cables available in various lengths and colors.” Prices commence at $18.99 for a single cable, and they can be ordered right now.
The latest Beats cables come in several formats: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. Color options include Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.
- USB-C to USB-C (1.5 m) available in Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.
- USB-A to USB-C (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.*
- *Rapid Red will be available this summer.
- USB-C to Lightning (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.*
- *Rapid Red will be available this summer.
- USB-C to USB-C (2-pack, 1.5 m) in Bolt Black.
- USB-A to USB-C (2-pack, 1.5 m) in Bolt Black.
- USB-C to USB-C (20 cm) in Bolt Black.
- USB-A to USB-C (20 cm) in Bolt Black.
- USB-C to Lightning (20 cm) in Bolt Black.
The cables boast an “anti-fray design” and have been engineered by Apple. They have undergone “thousands of hours of testing,” with each connector fortified at common strain points to prevent fraying.
When it comes to speed and data transfer functionality, the USB-C to USB-C cable is compatible with both Apple and Android devices. It is “designed for charging, syncing, audio, CarPlay, and data transfer.” It can deliver up to 60 watts of charging when utilized with compatible devices, while data speeds reach USB 2.0 rates. Additionally, the cable can charge USB-C compatible Beats headphones and speakers while you listen to audio or stream lossless sound.
- USB-A to USB-C is optimized for charging, syncing, CarPlay, and data transfer. It supports fast charging up to 15 watts on specific iPhone and iPad models, and transfers data at USB 2.0 speeds.
- USB-C to Lightning works with iOS and iPadOS devices equipped with Lightning ports, enabling charging, syncing, and CarPlay—offering fast charging for select iPhone and iPad models.
The price for all 1.5-meter and 20-centimeter cables is set at $18.99 for a single unit. The 1.5-meter USB-C to USB-C and USB-A to USB-C cables are available in two-packs for $34.99. You can start placing orders today through the Apple and Beats websites.
It’s noteworthy to see Apple’s Beats brand enter the accessory market with these USB-C cables, especially considering the surprise release of iPhone cases last fall alongside the iPhone 16 launch.
To celebrate the rollout of Beats Cables, the company has released a new advertisement featuring its well-known “Pill People,” with voices from comedians Ben Marshall, Desi Banks, and Megan Stalter. Watch it below.
