The 2020 Sony X900H TV was the sleeper hit of the year. To replace that TV in 2021 comes the Sony X90J, which packs Sony’s latest Bravia XR Cognitive Intelligence processor. Does the new processor make a big difference? And can Sony compete with TCL’s 6-Series and the Hisense U8G, both of which cost less? On the way to our full review of the Sony X90J, we unbox and show you how to set up the TV and adjust some basic settings, then weigh in with our first impressions.