Netflix intends to discontinue its most affordable ad-free package for a portion of its user base. In a statement to investors on Tuesday, the streaming behemoth revealed the news, stating that the Canada and UK will be the first to experience it in the subsequent period. Netflix will after that discontinue the basic membership in certain areas where the advertisement-supported version is accessible.
In July 2023, the streamer discontinued its Basic free of ads plan for recent UK and US users. For the ones who had been exempted from the service last October, the streamer increased their fee. For current US users, the cost was increased to $12 every month, with further hikes in the France and UK.
Netflix To Provide Impacted US Users Three Options
This year’s new move will provide impacted US users three options: the advertisement-free Standard plan ($15.50 per month), the Basic plan ($7 per month) with ads, or the Premium plan ($23 every month) with no ads. A monthly $8 additional member charge is required if you wish to split your screen with another person who is not a member of your household. While Netflix’s ad-supported plan is among its most well-liked options and less expensive than competitors Hulu and Disney Plus, it should be noted that not all titles are streamable with the plan. Blockbuster movies and several TV series require an update.
Co-CEO Peters emphasized the benefits of the advertisement-supported membership above the usual plan during Netflix’s financial call on Tuesday. He cited the $7 option’s two streams, greater quality of videos, and download capabilities. The service emphasized its growing selection of video games, live sports content, and entertainment value. Netflix is becoming further involved in live sports after experimenting with a comedy and golf competition.